When Should a B2B Company Rebrand?

A rebrand is worth considering when your brand gives customers an outdated picture of what you offer, who it is for or why they should choose you.

If customers and your sales team already describe the value in the same way, but the identity is hard to use, a visual refresh may be enough. The difference between a new position and a new look decides both scope and budget, and should be settled before you write an agency brief.

We use our work with the Norwegian EV charging operator Movel as the example. In 2022, Nonspace developed a new position, visual identity and communications platform for Movel, which provides EV charging for housing communities and businesses.

Three questions to ask first

Try finishing this sentence: ‘Customers think we provide ___, but the value they actually buy is ___.’ If the gap is significant and comes up with several customers, you have a concrete problem to solve.

Nonspace is a Scandinavian brand experience agency with studios in Bergen and Trondheim. We start a rebrand with Brandcell®, the method that keeps strategy, identity, marketing and experience aligned, so the new position is settled before anything is drawn.

See how Movel built its brand around community, read about how we work with brand strategy and identity, or get in touch for an informal conversation.